20 May Seminar on “HK Media Environment Overview – Strategic decision of media promotion for your health food products”
Our Association had organized a free seminar on “HK Media Environment Overview – Strategic decision of media promotion for your health food products” for our member companies on 24 April, 2014 (Thur) afternoon. We had invited Mr. Mannix Luk to be our speaker. Mr. Luk has been working in media industry for over 35 years and now he works in Mindshare and is holding the position “Partner – The Exchange”. This seminar provided valuable analysis on various media options in Hong Kong market, including TV, Print, Out-of Home, On-line…etc. Furthermore, it also covered knowledge, skills and strategy on choosing right media tool for brand & product promotion. We had around 40 participants joined the seminar who come from 13 member companies.