Seminar on “Understanding Your Customers – Market Research Strategy & The Future Trend”

Seminar on “Understanding Your Customers – Market Research Strategy & The Future Trend”

Our Association had organized a free seminar on “Understanding Your Customers – Market Research Strategy & The Future Trend” for our member companies on 8 August, 2014 (Friday) afternoon. We had invited Mr. Adrian Mak (Director – Ipsos Healthcare) & Ms. Annie Chan (Executive Director – Ipsos Marketing) to be our speakers. This seminar provided valuable insights on various market research approaches (both Quantitative and Qualitative) & techniques, strategic use & future trend of market research. We had 57 participants joined the seminar who come from 20 member companies.