05 Dec Application of Anti-counterfeiting Technology in the Pharmaceutical and Health Food Industry
Under the influence of the epidemic, more and more enterprises have changed their traditional sales models and tried diversified e-commerce methods, which not only brings convenience to consumers, but also lays hidden worries for product brand infringement. Retail products (including pharmaceuticals, health food and catering industries) are related to the health of consumers, and there are higher requirements for anti-counterfeiting identification and traceability of products. The Hong Kong Productivity Council organised the “Application of Anti-counterfeiting Technology in the Pharmaceutical and Health Food Industry” project to bring the latest anti-counterfeiting technology and product traceability to the industry.
Members grasp this opportunity to participate in pilot schemes through the promotion of the association, increase the company’s product transparency, traceability of goods, collect market & customer data, do interactive marketing, and enhance the company’s competitiveness and brand image.