News and Activities

On August 15, 2025, the Hong Kong Health Food Association, HKTVmall, and GS1 jointly held a seminar titled “Towards Omnichannel Retail: Bringing Products into the Digital Age” at HKTV’s headquarters. With the increasing diversification of consumer shopping behaviors, effectively integrating online and offline channels has become a key focus for the industry. At the seminar, HKTVmall representatives provided an in-depth introduction to the digital retail ecosystem, sharing successful cases and marketing strategies to help brands accurately reach their target consumers….

The “Hong Kong Health Food Association Bowling Championship 2025” successfully concluded on August 8, 2025, at the Top Bowl bowling alley in Kai Tak Sports Park. This year, a total of nine teams participated, and we appreciate the support from our members. We also invited several guests to present awards and cheer on the participants, which made the atmosphere even more lively. On the day of the competition, we had the following guests serving as award presenters. Thank you all…

The seminar was successfully held on July 11, focusing on key strategies for health supplement companies to expand into the Southeast Asian market. It attracted numerous industry professionals who came together to discuss industry trends and practical experiences. The event featured several speakers sharing valuable insights. First, Mr. Terry Lau, Cross-Border Recruitment Manager at LAZADA, provided an in-depth analysis of the operational models of Southeast Asian e-commerce platforms, revealing opportunities in emerging markets. Mr. Terry Chiu, Vice President of the…

The Health Expo from June 13th to 15th has come to a successful conclusion! Thank you to all members for your enthusiastic participation, which made this event full of vitality and excitement. Special thanks to Chen Xijun, a registered Chinese medicine practitioner, for giving us a wonderful speech on “Chinese Medicine Summer Health Tips”, which gave everyone a deeper understanding of summer health. Looking forward to seeing you again in future events, let us continue to pursue a healthy life…

On June 3rd, the Hong Kong Trade Development Council and the Hong Kong Health Food Association successfully co-hosted the seminar titled “The New Era of Health Supplements: Innovations, Trends, and Market Insights.” We sincerely thank the six speakers for their in-depth sharing, covering market trends, scientific innovations, and e-commerce strategies, which have opened up a new industry perspective for us. This event provided the industry with the latest market trends and opportunities, helping participants master e-commerce marketing techniques and platform…