News and Activities

Natural & Organic Products Asia 2014 The inaugural Natural & Organic Products Asia opened on 27 August 2014, Mr. Calvin Chan, Vice President of Hong Kong Health Food Association has represented the Association to be a guest for ribbon cutting in opening Ceremony. Association had exhibited at the three-day expo with booth number 1E-G56. The expo brought more than 140 exhibitors from 25 countries showing more than 1,000 natural products and services in the healthy living industry. Retailers, distributors and health and beauty practitioners from Asia... Details

International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) 2014 HKHFA was an invited exhibitor at the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) at location 1A-A44 during the period 14 – 16th August, 2014. Guests of Honor of Opening Ceremony for the Exhibition include Professor Yu Wen Ming, Vice Commissioner, State Administration of Traditional Chinese Medicine of the People’s Republic of China; Professor Sophia Chan, JP, Under Secretary for Food and Health, The Government of the HKSAR; and Ms. Vivien Chou, President,... Details

Seminar on “Understanding Your Customers – Market Research Strategy & The Future Trend” Our Association had organized a free seminar on “Understanding Your Customers – Market Research Strategy & The Future Trend” for our member companies on 8 August, 2014 (Friday) afternoon. We had invited Mr. Adrian Mak (Director – Ipsos Healthcare) & Ms. Annie Chan (Executive Director – Ipsos Marketing) to be our speakers. This seminar provided valuable insights on various market research approaches (both Quantitative and Qualitative) & techniques, strategic use & future trend of market research. We had 57 participants... Details

Seminar on “HK Media Environment Overview – Strategic decision of media promotion for your health food products” Our Association had organized a free seminar on “HK Media Environment Overview – Strategic decision of media promotion for your health food products” for our member companies on 24 April, 2014 (Thur) afternoon. We had invited Mr. Mannix Luk to be our speaker. Mr. Luk has been working in media industry for over 35 years and now he works in Mindshare and is holding the position “Partner – The Exchange”. This seminar provided valuable analysis on various media options in... Details

Talk on Health Food Industry Mr. Calvin Chan, Vice President of HKHFA has represented the Association to deliver a Talk on Health Food Industry for students graduating from Higher Diploma in Food and Nutritional Science of the Hong Kong Institute of Vocational Education (IVE) in Shatin campus on 12th May 2014. Besides introducing the Association, the Talk is analyzed the current situation of Health Food Industry in Hong Kong market, including the consumers’ feedback and preference on health foods, its regulations, Undesirable Medical Advertisements Ordinance... Details